HOW PUBLIC SECTOR ORGANISATIONS CAN CUT
COSTS & IMPROVE PRODUCTIVITY
CRM SYSTEMS
In the eighties and nineties, keeping a record of your
clients and customers would involve a storeroom of
cabinets filled with ledgers. And it would require a lot of
tedious work going through files to extract information
about a particular client. However, we are in the 21st
Century which means, of course, there are digital
applications to ensure that this particular process is
executed seamlessly.
From the eighties when they were first introduced,
Customer Relationship Management (CRM) Systems have
evolved from software that help businesses record and
keep track of customers’ information to automated
systems that do all of that but also manage and analyze an
organizations interaction with past, present and potential
customers.
For public sector organisations where there are strict
protocols that often lead to bottlenecks, a lot of waiting,
and eventually frustrated and dissatisfied customers, a
well designed and implemented CRM system will not only
boost efficiency but would immensely help reduce costs
by streamlining, facilitating and automating interaction
between citizens, service providers, civil servants and
stakeholders.
Some government processes that would be aided by
implementing CRM systems include
Service Delivery: Many citizens complain about response
time when dealing with government agencies